Forum Archive Index - September 2000

["Peter Maiden" <pmaiden@today.com.au>]

Warner - great article.

Especially this part - 

"There are two kinds of ethics. First is the mainstream, ersatz kind that have 
become quick fix strategies. This is the kind that can be found in many 
self-help books and in the words of self-styled gurus, all competing to give us 
the next dose of sugar-coated psychotherapy. Pop ethics." 

"This is the form of ethics that has emerged from the dumbing down of our 
society in the name of financial rewards and instant gratification – "it’s the 
economy stupid".

"The second kind of ethics is that quiet type which is the result of an inner 
search, self-honesty and continued integrity. This is a deep form of ethics 
that resides in the very essence of each individual. Ethics of this type take 
work and time to develop."


Back to your principles of finding out as much as you can about potential 
investments knowing the 'ethical stance' of the company is important.

Many great businesses 1)do benefit from having a competitive advantage because 
of green and 'ethical' issues and 2)are aware of such issues and develop plans 
to future proof themselves to ensure sustainable profitability.

One great example of awareness is the likes of Unilever who recognise that 
water (or lack of it) is their greatest threat. Toothpaste. soap powders etc 
are pretty useless without water - think about it. Future development etc takes 
this on board.

Providing such links on topical subjects is great Warner. That is what as you 
say makes such forums a valuable source of material that expands all of 
knowledge.

Peter


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