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Re: [sharechat] V (frucor) not much competition in europe ?

From:	"John Redgrave" <jpredgrave@hotmail.com>
Date:	Thu, 6 Jul 2000 20:07:20 +0100

Hi Nick.

I've been over here for a couple of months, and have yet to see a can of V..... I'm sure that it is around though, I have seen it being advertised on ITV Channel 5 in peak time, around 6.30 last night, the add with the bee flying through the car windscreen that we saw in NZ, however I have yet to see it on the shelves.

Frucor said that Sainsburys and Tesco's are going to stock V, and I shop at those two supermarkets, but have not yet seen it, I'll have a good look this weekend.

It is possibly very easy for V to be number 2 here, for the simple reason that Red Bull is king, and there is not really much competition after that, sure, there are other brands available, but nothing that competes with Red Bull. It is in a very dominant market position here, and I would guess has a stranglehold on the market....... Lets wait and see how much of an inroad V can make......

Goodnight from London

John.

disc. Used to drink "V", now drinking Red Bull, still searching for V.

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