Campaign to protect NZ rural economy

By Phil Boeyen, ShareChat Business News Editor

Thursday 12th April 2001

New Zealanders will be blitzed with information about foot and mouth disease over the next few months as the Government pushes an awareness and protection message.

The campaign is a response to the European outbreak of the disease, which has hammered the agricultural sector, especially in Britain.

The Ministry of Agriculture says mass distribution of an information pamphlet on foot and mouth Disease is underway and billboard posters have been placed at Auckland International Airport.

The information drive is backed by increased security resources at the country's borders including the planned introduction of $200 instant fines on the 1st of July if people are careless when completing their declaration card or forget to declare items.

An intensive advertising campaign to support the pamphlet's message will begin after Easter.

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