New presence on Jasons board set to enhance digital offering

Monday 10th May 2010

Jasons Travel Media is pleased to announce the appointment of Scott Bradley to its Board of Directors.

Jasons Board chairman Geoff Burns says with Bradley joining the Board it hopes to further expand upon its exploration of the technology space.

"Bradley's keen interest and experience around the emergence and adoption of new personal electronic technologies like the iPhone and iPad will be invaluable in finding new ways to communicate with travellers here in New Zealand and abroad."

An active traveller himself, Bradley has lived and worked in Europe, helping to set up Kube Developments and Utilyx.

Returning home to New Zealand in 2009 after 10 years based abroad, he recently founded Sharbo, a holding company set up to capitalise on emerging digital opportunities.

He also brings to the Board his experience in setting up and working with future e-focused global businesses.

Sharbo established joint ventures with three leading UK technology providers leveraging UK and European software into the Asia Pacific region, where market size and restrictions on potential investment prohibited local development.

Bradley says he is an early adopter of new technologies.

"I've been a strong advocate of digital media since its inception," says Bradley. He moved into digital media from the broadcasting arena where he held a position with TVNZ in the mid 1990s and he also built one of Australia's first car websites.

"My passion lies in taking traditional companies and revolutionising them with technology and new media. I enjoy seeing business embracing the new and getting them to do so is a challenge that excites me."

Encouraged by the strategic direction of Jasons Travel Media, Bradley is looking forward to the new challenges ahead as a Board Director.

He believes Jasons is well positioned to grow the business and leverage what is already a well-established brand.

Bradley says given the company's success to date in what has been an unstable local and global market, he is excited to be joining Jasons at the start of a healthily forecast 2010.

He believes a strong focus on digital technology applications will build real value to the brand for financial stakeholders, advertisers and travel consumers alike.

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