NZ lags in advertising growth

By Phil Boeyen, ShareChat Business News Editor

Thursday 19th October 2000

New Zealand has reported strong growth in advertising expenditure for the first half of the year but is lagging behind other countries in the Asia Pacific region.

Figures released by ACNielsen show the Asia Pacific advertising industry in full upswing, with all 11 countries measured returning double-digit growth apart from New Zealand. Leading the pack were Indonesia with 46% growth and China with 44%.

The president of ACNielsen Media International, Steven Yung, says growth so far this year has been outstanding.

"The advertising market in Asia Pacific continues to outpace economic growth. In the first six months, the Asia Pacific market earned close to US$13 billion, with key markets like China, South Korea, Hong Kong and Australia all showing strong gains.

"The outlook is bright for the rest of the year. The regional economy is on its course of a steady recovery, and we expect to see more dot.com advertising as the new economy takes shape, giving added momentum to the industry."

Both Australia and New Zealand returned strong gains in the first half over full year 1999. Australia grew 15%, three times the annual growth in 1999, reaching US$1.8 billion at half year. New Zealand gained 9%, in comparison to just 2% growth last year, to reach US$383 million.

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