By Deborah Hill Cone
Friday 7th December 2001 |
Text too small? |
Advertising sources told NBR there was a proposal originating from Australia to replace ASB with the main CBA brand.
"No, that's not true," ASB marketing manager Barbara Chapman said of the speculation which she described as outrageous. We have invested incredibly in our brand and are going to continue to do so," Ms Chapman said.
The move does sound radical but CBA's controversial director of marketing Graham Ford is famous for his paradigm-shifting approach such as his decision last year to fire all three advertising agencies on the $A40 million CBA roster and set up his own instead.
The CBA-owned agency 360 Degrees now handles the bank's advertising spend, with a saving of about 30% in costs, according to Mr Ford.
No comments yet
January 10th Morning Report
January 9th Morning Report
FCG - Migration to NZX Main Board
FSF - Application to delist FSF from ASX has been submitted
January 8th Morning Report
SUM - 4Q24 Metrics - Sales of Occupation Rights
January 6th Morning Report
December 31st Morning Report
December 30th Morning Report
December 27th Morning Report