By Phil Boeyen, ShareChat Business News Editor
|
Wednesday 22nd August 2001 |
Text too small? |
CEO Paul Weatherly has told the AGM that the company's current strategy is to build acceptance for electronic clinical systems by selling systems to dental schools, and large public and private dental health providers.
"The company has found that its products offer these customers very significant benefits. The dental schools in particular, it is believed, will be instrumental in changing the perception of the general dental community.
"These contracts are large, and getting larger, at the moment the company has three prospects that are each over a million dollars."
Mr Weatherly says the contracts take time to bring to a close, and it is hard to say when they will be completed.
"Our 2002 results could easily be plus or minus a million dollars based on the timing of a single contract."
At current projections SOE is picking half-year revenue to the end of September will be about $6.2 million and around break-even in earnings.
"Company executives believe that we are at the beginning of a global change from paper based clinical records to electronic clinical records. Software of Excellence has a vision to lead this change, and a solid strategy born of many years of market experience," says Mr Weatherly.
"Our products are world leading, and our team is committed and focused. The opportunities are huge. The risks are very real."
SOE says its main challenge is getting customers to accept electronic clinical records.
"Expanding sales and marketing efforts prematurely is risky and likely to lead to high costs with low results, simply because the market is not ready. Software of Excellence is selling a new technology, despite the fact that many dentists have computers - most are not using them as a clinical information system."
One of the company's recent successes has been winning a contract to provide software and services to the University of California of Los Angeles dental school against what it says was very heavy competition.
No comments yet
