Forum Archive Index - September 2003

["Soarer2" <soarer2@xtra.co.nz>]

gold goes to the moon, USD used as cheap toilet paper




----- Original Message -----
From: <tennyson@caverock.net.nz>
To: <sharechat@sharechat.co.nz>
Sent: Thursday, September 25, 2003 1:10 PM
Subject: Re: [sharechat] RBD Outlook for FY2004


> Hi Stephen,
>
> >
> >I live and work in central Wellington.
> >
> >There are only three Starbucks in central Wellington: Willis St,
> >Lambton Quay, and the Reading complex. They do not seem to
> >be heavily patronised.
> >
>
> There are a couple of Starbucks I know of in Christchurch city.    One
> is in a closed street shopping mall.   It always seems to be well
> patronised.   There seem to be a disproportionate number of 'asian'
> and 'female' faces in there.   And many of them are 'asian females'.
> New New Zealanders and tourists assimilating the local (sic) culture?
>
> There is another only five minutes walk away in Cathedral Square.
> Judging by the number of back packs sitting by the outdoor tables
> many of those are tourists too.   This one isn't so popular.   But it
isn't
> obviously more sparsely populated than the rival coffee shop on the
> square 100m away.
>
> >
> >The smaller standup joints - Fuel and their imitators -
> >seem to be doing a much better business. You don't see many
> discarded
> >SB takeaway cups compared to Coffe Supreme, L'Affare or Havana.
> >
>
> I've only been to SB a couple of times myself.  But my impression is
> that they are porcelain mug coffee people, not chasing the paper cup
> grab and go market.
>
> >
> >Now the Wellington CBD must be one of the heaviest coffee-
> consumption
> >areas in New Zealand. I honestly would have expected Starbucks to
> be
> >everywhere by now, and I am a little perplexed that they aren't.
> >Perhaps Wellington consumers are fussier.
> >
> >
> >I would be most interested
> >to know how Starbucks is doing in the rest of the country.
> >
>
> I've given you the Christchurch report.  I should add that they are
> definitely not number one here.   They would be behind Robert Harris,
> who have quite a presence in the malls (Starbucks have none).   They
> would be behind the Christchurch chain 'Coffee Culture' as well.
> 'Coffee Culture' have three stores (Sumner, City and Cashmere) and
> these are always very busy when I go past them.
>
> >
> >And their ad campaign on the buses is cringe-inducing. "Your happy
> >place"? To me "in his happy place" means "suffered a nervous
> > breakdown".
> >
>
> They do advertise do they?   Never heard any Starbucks advertising
> myself.
>
> >
> > Disclaimer: coffee snob.
> >
>
> That might explain your comments.   I'm not sure Starbucks are really
> after the 'boutique connisseur ' coffee consumer.   I think they are after
> a more mainstream audience that that.   Having said that, the particular
> demographics in Wellington may mean that the 'coffee snobs' are
> indeed the mainstream in that particular market.
>
> Starbucks sales were $22.8m in New Zealand in FY2003.  Total RBD
> sales were $298.1m.  Put bluntly, I don't think that the Starbucks will
> have that much influence on the overall performance of RBD.   KFC is
> by far the largest part of the whole operation in profitability terms.
>
> SNOOPY
>
>
>
>
> --
> Message sent by Snoopy
> on Pegasus Mail version 4.02
> ----------------------------------
> "Stay on the upside of the downside,
> Anticipate the anticipation!"
>
>
>
>
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