Forum Archive Index - September 2003

[Stephen Judd <sljudd@paradise.net.nz>]

On Wed, 2003-09-24 at 19:36, tennyson@caverock.net.nz wrote:
> Can anyone 
> construct an argument to show why I *shouldn't* be investing in RBD at 
> this price?   I couldn't, which is why I topped up on RBD at $1.25 just 
> the other day.

Would a little anecdotal evidence help? I live and work in central
Wellington.

There are only three Starbucks in central Wellington: Willis St, Lambton
Quay, and the Reading complex. They do not seem to be heavily
patronised. The smaller standup joints - Fuel and their imitators - seem
to be doing a much better business. You don't see many discarded SB
takeaway cups compared to Coffe Supreme, L'Affare or Havana.

Now the Wellington CBD must be one of the heaviest coffee-consumption
areas in New Zealand. I honestly would have expected Starbucks to be
everywhere by now, and I am a little perplexed that they aren't. Perhaps
Wellington consumers are fussier. I would be most interested to know how
Starbucks is doing in the rest of the country.

And their ad campaign on the buses is cringe-inducing. "Your happy
place"? To me "in his happy place" means "suffered a nervous breakdown".

Disclaimer: coffee snob.

Stephen


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