Forum Archive Index - May 2001

["Richard Hooper" <hoop@ihug.co.nz>]

I agree with u and Peter
FRU is and can be an ongoing successfull  Kiwi company here and overseas
..YES we need more of these companies to add some extra dough to flow back
thru our diminishing NZ economy.
I have shares in FRU so I think of the company highly however the risk
factor is uncomfortably high at present.
FRU marketing team is a worry at the moment, they have developed ""I am
invincible""attitude and have jumped into Red Bull's backyard fighting them
head on . A David & Golith scenereo. When I was learning Market at Varsity,
lesson 1 was dont bully the big boys unless u have bigger friends...if u do
expect to get your arse kicked.
Well FRU marketing just got theirs kicked and I hope they have learnt from
this extremely basic mistake. I hope and presume that their marketing team
are intelligent people and have gone back to basic Marketing Research Theory
and develop a niche market in Britain,or not be in Britain at all. ( the
only way to gain market share when up against and competing against a
company much larger than u.).
I am watching this area and any more dumb mistakes like this and I might
take my losses and move on. This British summer will tell. If I was CEO I
would have given the Mktg Dept a rev-up and rolled a few heads.
Hoop

----- Original Message -----
From: "David Ling" <seechoke@hotmail.com>
To: <sharechat@sharechat.co.nz>
Sent: Friday, May 25, 2001 7:06 AM
Subject: [sharechat] Re : Frucor : Fools On Call (Peter Maiden's Comments)


>
> Thanks for your perspective, Peter.
>
> I have never bagged Frucor and never will - God knows NZ needs more
> companies like them. Companies which turn commodities into real added
value
> products and are prepared to take on the world. There is a world of
> difference (like heaven and earth!) however between blindly buying the
story
> as it has been hyped up and objectively assessing its prospects as the
story
> unfolds.
>
> It amuses me how infatuated some chatters had become with the stock  that
> they unfortunately appear to have lost the objective perspective required
to
> be successful investors.
>
> Incidentally, I don't comment from a 'told you so' attitude.  I cautioned
> strongly about investing in Frucor after the first downgrade on 26
February
> (refer Frucor .. not a good sign. Any old timers will tell you that you
> SHOULD NOT invest in a stock which has been downgraded until you see an
> upgrade.
>
> Instead, the infatuated chatters charged off (believing the company's pr
> spin and the chatters' own roadside analysis .. remember 'Unleash The
> Beast') and actually pushed the stock higher after the downgrade!!!
>
> By the way, if what I have stated so far has come from my backside (re
Nick,
> I am struck with two thoughts :
>
> 1.  I must have a pretty intelligent backside.
> 2.  Where does Nick's thinking come from?????
>
>
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