Forum Archive Index - May 2001

["Phil Boeyen" <pboeyen@sharechat.co.nz>]

Philip

 

IMHO this is a fairly typical market reaction to a stock which has failed to keep earlier promises and lost investor support because of that.  I had not suspected that the problems in the UK would have effected the company's forecast profit so severely but it is an expensive exercise to get going there and without the distribution FRU could not capitalise on the money spend on advertising V last summer.  They have admitted they got it wrong and are now trying to rectify but it's once bitten twice shy for investors, understandably.  FRU has talked about improved distribution so the market is now waiting to see what the northern summer brings in the way of sales.  Aussie seems to be working.  There was talk earlier this year of two new int'l markets but that could be on hold while they sort Europe out.  It reminds me of RBD, another retail product company, which fell over on prospectus forecasts based on NZ eating out statistics which did not keep up with expectations. 

 

Regards, Phil

 

----- Original Message -----

From: Philip Robinson

To: sharechat@sharechat.co.nz

Sent: Thursday, May 24, 2001 5:12 PM

Subject: [sharechat] Frucor

Frucor down 4c to 150 with 5 million turnover.....not good...I am holding though...its just a minor dip...or that is what I tell myself