Forum Archive Index - November 2000

["nick" <acummin@es.co.nz>]

       Looks like the market has reacted sensibly to the

latest Frucor news.  The company has achieved much since listing

and despite slightly lower than expected sales in the uk is performing

well.

         Distribution is at the heart of their problem. Im confident they will be able

to overcome these problems, having a great product will help.

It was bound to be tricky entering a market like the uk, at least they

now have their foot in the door and should be able to achieve good

growth .

         The company set itself a tough forecast for the year in its prospectus.

 To still be in with a shout of meeting those forecasts shows the company

is moving forward well.  The percentage increase in revenue and earnings etc

over the last year or so is huge, this company is growing so fast

that its not suprising they have some distribution problems.

       The initial apprehension when the company first listed was that the

company relied too much on V and that, that energy drinks were just a fad.

Six months on and the energy drink market is growing all the time, and it

increasingly looks like  energy drinks are here to stay.

   All up i would say that the company has performed well during its first

six months of listing

 

       nick