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Re: [sharechat] Fruco beverages, is it a bargain?

From:	bagelnz@es.co.nz
Date:	Thu, 22 Jun 2000 16:48:06 +1200

Another point to remember about "V" in terms of the British market is that
Frucor talked about getting relationships in place with supermarket chains
but I doubt this kind of drink is a real supermarket seller.  Much more
likely to go off well in service stations and local food stores and lunch
bars, which is where the distribution is in NZ.

As for Coke, they tried to enter the market with Lift Plus which was a
branding flop.  No doubt they are rethinking how to try again.

Cheers

Phillip Boeyen

(don't hold shares in frucor)



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References

[sharechat] Fruco beverages, is it a bargain? nick
Re: [sharechat] Fruco beverages, is it a bargain? tennyson@caverock.net.nz

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