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Re: [sharechat] beautydirect


From: "Oliver Shapleski" <oliver.shapleski@vuw.ac.nz>
Date: Tue, 28 Mar 2000 22:59:46 +1200


Patricia - I actually agree with the little Irishman.  The bagging was thoroughly deserved.  If it doesn't open at a discount, it will be down there soon enough. 
 
Jewellery?  I hadn't heard that one.  Why are they picking market sectors with intense rivalry, strong buyer bargaining power and little or no barriers to entry.  Porter analysis is now old hat, and I would have thought it was clear that there simply isn't consumer loyalty to the first entrant in either the beauty products market or the jewellery market.  What's stopping Michael Hill trading on the web within a month?  Who would people go to then - the start up internet co, or the internet seller which has stores around the country to which people can walk to if they have a problem with the product they choose on the web? 
By all means support the entrepreneurs for their endeavour, but I don't believe starting up a webseller in a run-of-the-mill consumer item is extremely entrepreneurial, unless you have the vision of the likes of Amazon or Microsoft - to rule the world!!! ;-)  I don't think this is what Bronwen Evans is looking to achieve.  Get behind the likes of Eric Watson and Evan Christian or hte recently maligned ITC.  (Discl: hold ITC, ADV, SMR, AQL)
IMHO, you shouldn't be losing sleep over missing the IPO. 
 
 
----- Original Message -----
Sent: Tuesday, March 28, 2000 10:18 PM
Subject: [sharechat] beautydirect

Anyone going to guess tomorrows listing price for Beautydirect? After the bagging it got by that little Irishman, Brian Gaynor, in Saturdays Herald it may come on at a discount. Gaynor is a good correspondent, but he's always griping about things. Perhaps he should spend more time back in Limerick, swigging a bit more Irish mist. Then he might return with a happier disposition.
NZ needs more entreprenuers and these new issues should be supported.
I hope it comes on at a discount, so that I can buy some, 'cause I got zip from Mainland as the thing closed 10 days early and I was late with my application.
Rumour has it that the company will be into on-line Jewellery before you can say Flash Gordon! 

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