DB settles labelling complaints

In March this year a complaint was made to the Commission alleging that the labelling on the bottles and cans for the two brands led consumers to believe that the Tui beer came from the Mangatainoka brewery in northern Wairarapa and that Monteiths was brewed on the South Island's West Coast.

The complainant said the labels did not make clear that in more recent times the beers have also been brewed at Waitemata Brewery in Auckland.

Although DB introduced new labelling for Monteith's six months ago and began changing the labelling for Tui about four months ago, it has now agreed to place corrective advertising in major newspapers and instore point of sale notices detailing the changes to Tui labelling for a two-week period.

Previously Tui and Monteith's labels and packaging only featured the registered office of each brand as required under the Food Regulations.

Commerce Commission spokeswoman, Jackie Maitland, says DB Breweries had changed the labels on Tui and Monteith's of its own choice and had been "very cooperative".

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