TV advertising claws back some lost ground

The New Zealand Television Broadcasters' Council says the increase over the same period last year reflects a stronger economy.

"Undoubtedly generally buoyant economic conditions, highlighted by the record retail spending levels, has encouraged advertisers to invest in television advertising," says NZTBC executive director, Bruce Wallace.

"Increases in most advertising categories occurred reflecting the healthy commercial climate throughout New Zealand and strong competitiveness in banking and telecommunications."

The first quarter increase compares with last year's revenue drop of 4.4% to $479 million compared with $501 million in 2000.

The latest figures include revenues from all free to air channels as well as Sky (NZSE: SKY) pay television.

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