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Saatchi head to be Cambridge mentor

By Phil Boeyen, ShareChat Business News Editor

Tuesday 9th October 2001

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Saatchi & Saatchi ad boss, Kevin Roberts, has been appointed 'CEO in Residence' at Cambridge University.

The university's business school, the Judge Institute of Management, has made the appointment, which is the first of its kind at the school and will be held for two-years.

The Judge Institute says it has established the post for high-profile CEOs of international corporations to promote its emphasis on blending scholarship with business practice.

Institute director, Sandra Dawson, says Mr Roberts' responsibilities will include presenting a series of lectures to students and alumni, participating in executive education programmes and mentoring MBA students. He will also write for the Institute's publications on business issues.

"Our students already participate in many company-based projects, but we wanted to establish a relationship between academia and business actually within the business school and offer a sense of belonging to a specific chief executive," says Professor Dawson.

"A CEO in Residence is unique to Cambridge and offers our students a wonderful opportunity to regularly access the thinking of an international business leader."

Mr Roberts formerly headed Saatchis in New Zealand and is now CEO of the world-wide operation, represented in 90 countries with annual billings of $7 billion.

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