NZ Post buys stake in eVentures' business

By Phil Boeyen, ShareChat Business News Editor

Monday 25th September 2000

NZ Post is buying into the electronic direct marketing business by taking a 20% stake in eVentures company MessageMedia New Zealand.

MessageMedia NZ is a joint venture between eVentures and MessageMedia in the US. The company uses methods such as email to build online customer relationships.

eVentures CEO, Cindy Mitchener, says the company will get leverage from the NZ Post brand.

"New Zealand Post is the ideal partner for MessageMedia in this market. It's extremely pleasing to be associated with a company with such a strong brand, which New Zealanders know and have confidence in."

Given the company's shrinking mail market, the purchase looks a promising one too for NZ Post.

John Allen, CEO of New Zealand Post Enterprises, says the services MessageMedia brings to New Zealand will contribute to his company's vision of being a leading provider of reliable, efficient services for messages, goods and payments.

"This deal signifies New Zealand Post's commitment to our customers' needs for electronic solutions."

eVentures and New Zealand Post say they will work together to further develop MessageMedia's market offerings in the communications area.

eVentures other major brand in New Zealand so far is online mortgage lender, eLoan.

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