Datasquirt IPO on ASX closes Thursday

Advertorial

Wednesday 15th August 2007

Auckland-based contact centre software company Datasquirt Limited is seeking to raise a minimum of $A10 million at $A0.90 per share through a public offering on the ASX closing Thursday 16 August at 5pm. The offer is underwritten by Bell Potter Securities.

Australian and New Zealand investors can download the application form from the Datasquirt website http://www.datasquirt.co.nz or the Bell Potter website at http://www.bellpotter.com.au. Bell Potter must receive applications by fax (or scanned and sent) with a copy of the cheque by Thursday at 5pm. Fax application forms to Bell Potter in Melbourne on +61(3) 9235 1836 or email scanned application forms to Iva Kliusaninon, iklisanin@bellpotter.com.au.

Investors can contact Penny Nelson at Datasquirt via email Penny.Nelson@datasquirt.com if they would like instructions on to how to electronically transfer funds. Investors can ensure they receive their requested allocation by sending an email to chairmanslist@datasquirt.com.

The minimum application size is 2,250 shares at $A0.90 cents ($NZ1.00) per share with additional shares applied for in multiples of 500 shares.

On completion of the offer the minimum underwritten market capitalisation will be $A28 million with total shares on issue of 31,111,111. Existing shares held by employees and directors total 20,000. All shares being offered are new shares with the existing shareholders retaining their respective holdings.

The funds raised will be used for product development and international sales and marketing of Datasquirt's award-winning CONTACT software, as well as satisfying working capital requirements.

CONTACT is designed to enable call centres to integrate text, fax and email messages into existing processes when handling both inbound and outbound communications. Datasquirt's major customers include Fonterra, Yellow Pages, Auckland Regional Council, The Ministry of Justice, Cerebos Greggs, Coca Cola Amatil NZ, The Election Enrolment Centre, Amway Australia New Zealand and the Auckland City Council. CONTACT won a TUANZ Innovation Award in 2005.

The latest projects in Australia during 2007 include a pilot implementation for account receivable management at Dun & Bradstreet; and in the United Kingdom at Silverjet, a fully automated SMS and email self-service handling flight bookings, travel confirmation, seat selection and flight cancellations and delays.

Contact centres have become the portal for an estimated 80 per cent of all customer transactions with a business, Ridgway says. This market is growing strongly. While New Zealand has only 21,000 call centre seats, the US has 2.7 million, the UK around 500,000, Germany 250,000 and Australia 130,000.

The public offering will help fund purpose-built data centres in Australia, US, UK and Europe. These will host the CONTACT software, and by providing hosting close to customers in each market will enable faster and lower cost delivery of the applications to customers.

Full details of the company's product and market strategy, balance sheet and other operational and market information are disclosed in the Australian and New Zealand offer documents on the Datasquirt website http://www.datasquirt.co.nz

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For more information on upcoming share offers visit: http://www.sharechat.co.nz/resources/ipos/

This Capital Raising material is for information only - it is not an offer to subscribe or a recommendation. It is not a substitute for professional investment advice. Tarawera Publishing Ltd and their associates disclaim all liability or responsibility for any loss or damage that may result from the action or failure to act by any person in reliance on any material provided herein. For full details on offers please refer to the relevant prospectuses and investment statements.

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