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Television Ad Spend

Friday 11th August 2000

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Scheduled placements rate card value for week to July 29, 2000

Top advertisers
1.Unilever880,053
2.Effem Foods644,254
3.Telecom427,707
4.Cadbury Confect420,344
5.L'Oreal Paris410,125
6.Sanitarium Health390,203
7.Warner Music379,279
8.Kellogg371,937
9.Vodafone302,456
10.NZ Lotteries278,798
11.BP270,049
12.Nissan267,940
13.SmithKline Beecham261,357
14.Holden242,728
15.McDonald's242,047
16.Nestlé241,744
17.Reckitt Benckiser236,710
18.McCain Foods217,256
19.Sky Network TV211,140
20.Air New Zealand206,125
1.Nissan Pulsar267,940

Top products/services
2.Warner CDs/cassettes261,471
3.McDonald's242,047
4.Sky Television211,140
5.Telecom 2Go208,150
6.BP corporate204,505
7.Electrolux Oxygen203,606
8.Cadbury Moro Bar168,924
9.Sony CDs/cassettes167,933
10.University of Otago153,112
11.Quantum Prestige149,156
12.Sun-Maid Raisins144,868
13.Kleenex Facial Tissues142,200
14.Cadbury Chocolate141,600
15.Healthcraft Pillows138,769
16.KFC138,476
17.Axa New Zealand138,313
18.Vodafone Prepay136,815
19.The Warehouse136,300
20.Holden/Olympics 135,956
Source: Advertising Decision Support Ltd ©

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