RMG investment buys pharmaceutical marketer

By Phil Boeyen, ShareChat Business News Editor

Thursday 20th July 2000

Auckland-based Atlantis Marketing is moving into the pharmaceutical sector.

The company has bought a pharmaceutical database management specialist, Data Magic, for an undisclosed amount.

Atlantis, which is 25% owned by newly listed RMG, says the purchase will make it the main supplier of medical professional marketing solutions to the pharmaceutical and healthcare sectors in Australasia,

The purchase will also help the company with its push into Australia, as Data Magic has offices there, as well as in New Zealand.

Atlantis boss, Michael Whittaker, says Data Magic has been very successful in helping the pharmaceutical industry reach healthcare professionals.

Data Magic has a team of 20 and its founder, Roz Vickerman, says she had considered a number of strategic business alliances before deciding on Atlantis.

Comments from our readers

No comments yet

Add your comment:

Your name:
Your email:	Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

Special Report: Strathmore Untangled