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From: | "david.gibson" <david.gibson@k.co.nz> |
Date: | Wed, 10 Dec 2003 14:57:11 +1300 |
The
Lion move into Oz was based on the takeover of a large incumbent brewery.
I don't think it was the transplanting of NZ brands that made the move
successful - it was "market timing" of the takeover. Don't forget that
Lion was subsequently taken over by Kirin - it is less Kiwi, less Aussie - more
Japanese!
Perhaps one of the most successful Kiwi takeovers is
the Fonterra takeover of Bonlac .... ?!? As part of Kiwi domination of the
global dairy commodities industry!
Lets
not forget the Grahame Hart takeover of Burns Philp - it started very poorly and
has worked out to the extent that even Goodman Fielder (that old Kiwi icon) has
been returned to the fold.
As far
as the WHS.NZX is concerned ... what a great company! It has truly
globally competitive supply chain processes and procedures. The WHS.NZX is
likely to be able to build decent margin in Oz because of its business methods -
adaptability is the key and information is the driver - WHS.NZX elevates both of
these elements to an art form. The message to Aussie retailers ...
resistance is futile, you will be assimilated!
/disclaimer - hold
WHS.NZX
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