Forum Archive Index - June 2001

["mrgoodall" <mrgoodall@xtra.co.nz>]

I  dont  know  the  figures   other  than  to say   im  sure   frucor
wouldnt   mind   being   number   2   look  at   the  economy   of  scale
disc   dont   hold    yet !!!  mike g
----- Original Message -----
From: Christian Mair <product@adidas-ep.co.nz>
To: <sharechat@sharechat.co.nz>
Sent: Wednesday, June 27, 2001 12:13 PM
Subject: RE: [sharechat] The great V hunt


> Well said Ceejay,
> Coming from Austria and experiencing the beginnings of Red Bull I have to
> say that I absolutely admire their style of marketing, sponsorship and
> distribution. Drinking Red Bull is a "Lifestyle" thing and only Coca-Cola
as
> well has this kind of label. Just look at Coke's new advertising campaign
> "Life tastes good". I remember Pepsi paying Michael Jackson at his height
of
> stardom enormous amounts of money to advertise Pepsi. It hasn't changed a
> thing for Pepsi as its still a beverage and not a "Lifestyle" option.
>
> IMHO: Even with millions of advertising budget, V could never scratch on
the
> surface of Red Bull. Its not a matter of V tastes better (and it does) but
> there is only room for one drink in the Energy Drink sector. With a hint
of
> patriotism I do not believe that Red Bull can ever be beaten but New
Zealand
> is my new home and I wish Frucor with V all the best.
>
> Regards,
> Christian
> discl. do not hold FRU
>
> -----Original Message-----
> From: owner-sharechat@sharechat.co.nz
> [mailto:owner-sharechat@sharechat.co.nz]On Behalf Of Colin Ross
> Sent: Wednesday, 27 June 2001 12:00 p.m.
> To: sharechat@sharechat.co.nz
> Subject: Re: [sharechat] The great V hunt
>
>
> Brand image is everything, isn't it.
> For instance, there are any number of Cola drinks, but only one Coke.
> Coke have created their own monopoly position, sufficent to influence even
> Buffet .
> Ceejay
>
>
> ----- Original Message -----
> From: The Hudson family <mikehudson@clear.net.nz>
> To: <sharechat@sharechat.co.nz>
> Sent: Wednesday, June 27, 2001 9:38 AM
> Subject: [sharechat] The great V hunt
>
>
> > Hi from London which is currently having its hottest spell of weather
for
> five
> > years - if there was a good time to be in thec drinks business it is
now.
> >
> > No sitings of V as yet. Red Bull (and to a lesser extent Red Devil)
> dominates
> > all the outlets I have visited including W H Smiths.
> >
> > Spookily today's business section of the Guardian had an almost full
page
> article
> > about energy drinks. You may be able to find it online at
> www.guardian.co.uk.
> > I have not looked for it as I am using a very slow internet connection
via
> a
> > mobile phone.
> >
> > The gist of the article was
> > The market for energy drinks is growing rapidly
> >
> > Red Bull and its ilk are predominently used in pubs and clubs as mixers
> >
> > Red Bull dominates but is under attack from many other players
> >
> > Brand is everthing
> >
> > There is some doubt as to how long the fad might continue and many
Britons
> are
> > put off Red Bull (and its competitors?)by the high caffeine content
> "Brands
> > tend to be very transient in the licensed trade and the endurung
> popularity
> > of Red Bull remains to be seen. Its one thing having a Red Bull and
vodka
> at
> > night but another drinking a can of Red Bull at your desk in the
morning.
> It
> > may say too much about your lifestyle"
> >
> > V is mentioned " Smaller brands V and dt have started to appear in Red
> Bull's
> > key selling locations of bars,off licenses and garage forecouts but not
in
> large
> > volumes. So far retailers are sticking to a brand that they know makes
> them
> > monry"
> >
> > Top 10 Energy Drinks (period not stated)
> >
> >
> >                        Sales m   % Growth
> > 1. Red Bull             145.1       +86
> > 2. Lucozade Energy       93.3       + 5
> > 3. Lucozade Sport        34.3       +23
> > 4. Lucozade Solstis       5.1       +86
> > 5. Red Devil              3.8      +185
> > 6. Lucozade Low Cal       2.8       -54
> > 7.=Purdey's               2.1       -8
> > 7.=Oasis Revitaliser      2.1       +8
> > 9.Indigo                  1.5       -19
> > 10. V                     1.3       na
> >
> > The Lucozade products are sports drinks rather than energy drinks and so
> are
> > in a different market.
> >
> > Doesn't look to good so far but we are heading West and then North in a
> couple
> > of days and I will continue the hunt
> >
> > Cheers from a sweltering London
> > Mike H
> >
> >
> >
> >
> >
>
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