Forum Archive Index - June 2001

["Second Step" <secondstep70@hotmail.com>]

to be more specific on that article,

http://www.guardian.co.uk/business/story/0,3604,512514,00.html

Thanks for the research. It is a little worrying.


----- Original Message -----
From: " The Hudson family" <mikehudson@clear.net.nz>
To: <sharechat@sharechat.co.nz>
Sent: Wednesday, June 27, 2001 9:38 AM
Subject: [sharechat] The great V hunt


> Hi from London which is currently having its hottest spell of weather for
five
> years - if there was a good time to be in thec drinks business it is now.
>
> No sitings of V as yet. Red Bull (and to a lesser extent Red Devil)
dominates
> all the outlets I have visited including W H Smiths.
>
> Spookily today's business section of the Guardian had an almost full page
article
> about energy drinks. You may be able to find it online at
www.guardian.co.uk.
> I have not looked for it as I am using a very slow internet connection via
a
> mobile phone.
>
> The gist of the article was
> The market for energy drinks is growing rapidly
>
> Red Bull and its ilk are predominently used in pubs and clubs as mixers
>
> Red Bull dominates but is under attack from many other players
>
> Brand is everthing
>
> There is some doubt as to how long the fad might continue and many Britons
are
> put off Red Bull (and its competitors?)by the high caffeine content
"Brands
> tend to be very transient in the licensed trade and the endurung
popularity
> of Red Bull remains to be seen. Its one thing having a Red Bull and vodka
at
> night but another drinking a can of Red Bull at your desk in the morning.
It
> may say too much about your lifestyle"
>
> V is mentioned " Smaller brands V and dt have started to appear in Red
Bull's
> key selling locations of bars,off licenses and garage forecouts but not in
large
> volumes. So far retailers are sticking to a brand that they know makes
them
> monry"
>
> Top 10 Energy Drinks (period not stated)
>
>
>                        Sales m   % Growth
> 1. Red Bull             145.1       +86
> 2. Lucozade Energy       93.3       + 5
> 3. Lucozade Sport        34.3       +23
> 4. Lucozade Solstis       5.1       +86
> 5. Red Devil              3.8      +185
> 6. Lucozade Low Cal       2.8       -54
> 7.=Purdey's               2.1       -8
> 7.=Oasis Revitaliser      2.1       +8
> 9.Indigo                  1.5       -19
> 10. V                     1.3       na
>
> The Lucozade products are sports drinks rather than energy drinks and so
are
> in a different market.
>
> Doesn't look to good so far but we are heading West and then North in a
couple
> of days and I will continue the hunt
>
> Cheers from a sweltering London
> Mike H
>
>
>
>
>
> --------------------------------------------------------------------------
--
> http://www.sharechat.co.nz/          New Zealand's home for market
investors
> --------------------------------------------------------------------------
--
> To remove yourself from this list, please use the form at
> http://www.sharechat.co.nz/forum.shtml.
>


----------------------------------------------------------------------------
http://www.sharechat.co.nz/          New Zealand's home for market investors
----------------------------------------------------------------------------
To remove yourself from this list, please use the form at
http://www.sharechat.co.nz/forum.shtml.