Forum Archive Index - May 2001

["nick" <helmett@xtra.co.nz>]

  There is more competition as you would expect from a growing

market

 

 The market for functional beverages — drinks

 that promise health benefits beyond their inherent

 nutritional value — has nearly doubled in the last

 four years, from $2.68 billion in 1997 to $4.7 billion

 in 2000, according to Frost & Sullivan, a market

 research firm. Sales of functional foods have followed

 suit, rising from $11.91 billion in 1995 to $23.4 billion

 last year. Both categories are expected to grow by

 at least 20 percent this year, according to Frost,

offering a serious lift to a food industry that has been

 a bit listless of late.

 

 nick