Forum Archive Index - May 2001
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[sharechat] Impulse withdraws brand in Aus
- NEWS UPDATE
Qantas acts on Impulse: new flight deal
Qantas and domestic rival Impulse Airlines have formed a new commercial
relationship under which Impulse will withdraw its brand from the Australian
market.
Impulse executive chairman Gerry McGowan and Qantas chief executive Geoff
Dixon said today the new relationship was a direct result of increasingly
competitive market conditions in the Australian and world aviation markets.
Under the deal Impulse would withdraw from operating scheduled air services
in Australia under its own brand and Qantas would launch its own domestic
service in the New Zealand aviation market.
"This agreement will strengthen Impulse financially and protect its future,"
Mr McGowan said.
"Impulse will continue to be a major employer of skilled aviation personnel
and continue to maintain its own aircraft."
Mr Dixon said the new Qantas service in New Zealand would feature Boeing
737s flying 10 round trips each day between Auckland and Wellington and
eight round trips per day between Auckland and Christchurch.
As a temporary measure Qantas would operate eight flights each day between
Auckland and Christchurch, and Auckland and Wellington until the new service
was launched.
Qantas expected to begin its full New Zealand service from June 1, 2001.
Under the new relationship, Impulse will contract out to Qantas its eight
Boeing 717 and 13 Beechcraft 1900D aircraft, complete with pilots and crew.
Impulse also will operate, under the Qantas brand and livery, Boeing 717
services to leisure ports, such as the Gold Coast, Maroochydore and Hamilton
Island, and between Melbourne and Hobart.
Current Impulse Beechcraft services to Canberra and Newcastle will continue
and Impulse will begin new services for Qantas to regional centres which it
does not now service.
As well, Qantas will loan funds to Impulse to allow it to buy back shares
held by institutional shareholders and provide working capital. The
institutional stakes total about 65 per cent of the airline.
"Impulse and a number of its institutional shareholders had decided the
major trunk route market was too difficult for Impulse to continue operating
on its own," the two airlines said in a joint statement.
"As a result, Impulse would cease to operate services on the major trunk
routes of Sydney-Melbourne and Sydney-Brisbane from 14 May.
"Qantas will honour all Impulse tickets from 14 May."
Mr McGowan said the two airlines would work together to deliver highly
competitive air services to more Australian destinations.
Mr McGowan said Impulse intended to honour all agreements it had established
with governments, including the positioning of its National Reservation
Centre in Newcastle under a Federal Government grant and Tasmanian and ACT
governments support packages.
The agreement between the two airlines is subject to the approval of the
Australian Competition and Consumer Commission.
Afterwards, Impulse will be wholly owned by founders Mr McGowan and Sue
McGowan.
Mr McGowan said no jobs were likely to be lost under the new arrangements.
"This agreement will secure over 1,000 jobs at Impulse," he said.
"While the new arrangements could involve some transfers for a small number
of Qantas staff, these staff will be offered ongoing employment with
Qantas."
AAP
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