Forum Archive Index - February 2001

["charlie brown" <gordy_gecko@hotmail.com>]

Interesting marketing by Frucor - although this target market bares a lot of 
resemblances to the attitudes and traits of the younger "fickle" teenage 
market.

One has also noticed a heavy presence of advertising for Coke's new "Burn" 
product.  FRU shareholders will be hoping that its competitor is not true to 
label in its impact on market share.
We all no that Coke has rather deep pockets when it comes to advertising, 
promotions etc.

Should prove an interesting period for FRU.  One suspects that the intial 
jump they thought they were going to get on their rivals has ended up being 
a standing start due to distribtion problems etc.

Disc.  Did own but quit at $2.30.  Would considering buying more at around 
$1.70 and/or when the company indicates that distribtion problems in Aust. 
and the UK have been bedded down.  To my mind they haven't yet.



>From: "nick" <acummin@es.co.nz>
>Reply-To: sharechat@sharechat.co.nz
>To: <sharechat@sharechat.co.nz>
>Subject: Re: [sharechat] Frucor - unleash the Beast !!
>Date: Wed, 28 Feb 2001 18:48:58 +1300
>
>            The beast was cetainly unleashed on the NZSE today.
>  Up seven on heavy volume, looks like the result is being well recieved.
>When you compare it with the likes of  FLB,FFS , THL etc it looks
>positively brilliant.
>             nick
>
>While not a Frucor shareholder I was in Sydney last week and thought the
>Chatters might be interested to know that "V" billboards are plastered all
>over the City and it seems to be a major sponsor of the Mardi Gra.  The
>slogan being used is "Unleash the Beast".  Very appropriate I feel....!
>
>
>
>
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