Forum Archive Index - February 2001

[Lyall Taylro <lyall.taylor@lycos.com>]

This is the thing that entices me most about Frucor.  For the possible
downside, (very limited at todays prices if you ask me), the potential
upside is huge.  The concern people voice most often about Frucor is its
reliance on one product - V.  However, this is not their only new age
beverage, infact it is just one of many on a growing list.  If they
could score another couple of big hits (possibly Mizone) there profits
would explode.  The distribution network that is already proving a
success in Australia for V will be easily adapted to market their other
drinks as well.  When most people value Frucor, they only consider the
growth potential of V, and forget that this success could be three to
four folded by a few other big hits.  The UK distribution will
eventually be soughted out, albeit slower than desired, and further
markets will be tapped.  The growth potential is enormous!!

Disc:  Currently hold Frucor

-From the 18 year old pro


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