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From: | "Ben Dutton" <bendutton@sharechat.co.nz> |
Date: | Fri, 2 Feb 2001 13:58:23 +1300 |
Hi Graeme,
Good to hear from you, I thought I'd make a couple of comments on your post
below...
If, as you say, the "marketing whizz kids" are saying "business to business
(B2B) there is the next growth area" they are a bit behind the times and
perhaps should get with the program a bit :-)
I do agree that the B2C bubble has burst - that happened in March/April
last year when most of the B2C stocks imploded. B2B stocks were not marked
down as much at that time (they suffered later), but the B2B sector of the
Internet economy is still undergoing a massive shakedown.
While the potential B2B market is huge (dwarfing B2C) it's still early days
yet and investors should think carefully about investing in companies that are
solely dependant on a B2B concepts for revenue.
I remember reading venture capital newsletters during the first half of
2000 that detailed countless B2B fundings - most of those marketplaces will go
out of business (or have already) soon - there's simply too much
competition.
Actually, the latest Unlimited magazine has a great article on B2B in New
Zealand. I'll try and get a copy of it for ShareChat.
But I digress, we are talking about B2C here, after all.
I've always been bullish about B2C - long-term forum members will remember
me defending Amazon.com etc. over a year ago.
And my views have, for the most part, not changed - I still think that the
B2C sector will be a future success for retailing - however B2C has been given a
horrible name by the sickeningly wasteful business plans and
practises of many companies.
Even Amazon.com has made some extraordinarily foolish moves in the market,
and, as for sites like Pets.com and Garden.com....how they could burn through
hundreds of millions of dollars in such a short while is anyone's guess (lots of
cool launch parties and Super Bowl ads among other things, I
suppose...:-)
So Graeme, I think that you are right being wary about companies in the
sector, but you shouldn't write the sector off completely, as many investors and
commentators have.
B2C will still be a growth area, just not as fast as what was originally
predicted. Internet uptake is slowing, and many consumers are still not
using the web for their purchases (there are a whole lot of reasons for
this).
Also, as Colin pointed out, bandwith is perhaps one of the biggest
impediments to B2C taking off - it simply takes to long for many webpages to
download, and frustrating potential customers is not normally the best way to
make sales.
Hang in there and keep on following the sector. The next five years
is gong to be interesting indeed.
Best Regards
Ben Dutton
----- Original Message -----
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