Following on from the media report on NZ Shareholders, the NZSE has given
me a full copy of the report.
For any Chatters particularly interested in all the detail I can
forward a copy if you contact me directly.
It is not possible to post this to Sharechat due to its size 44 pages =
approx. 1Mb. Download up to 5 mins. Otherwise it will be available on the
NZSE website in the near future.
To summarize the main detail:-
The report, which is the first comprehensive shareholder survey in NZ was
undertaken by NFO CM Research, who are the same firm who did a similar
report for the ASX in 1999. This was a telephone survey over the whole of
NZ covering 2000 people over the age of 18. The emphasis is on a
comparison with AUS shareholders, with the figures analyzed in various
ways - gender,age, marital status, income, area, education, social
economic, portfolio and trading.
As per the media report, an overall fig of 44% of New Zealanders with
some form of investment is shown, and then a fig. of 21% relating
to direct investment in NZ shares is given. Further on
"Investment in shares listed on the local market account for 11%
of funds invested ". This latter fig would seem to me to give a
more feasible assessment of the level of individual shareholder
involvement.
A further statement says 48% of direct shareholders have less than
$10,000 currently invested in shares and 19% have less than $2,500
invested
As for trading, the report says 48% of direct shareholders have not
traded in the past 12 months and 19% have only traded
once. (A high proportion of dormant holders)
A further point of interest is " 22 % of trades are in excess
of $10,000 " (meaning of course that 78% are below
$10,000 i.e. lots of small parcels.
Overall, with careful analysis, a much different picture emerges to that
portrayed by the media headlines.
See IRG research reports
