Forum Archive Index - March 2000

["Gordon King" <gordon.k@clear.net.nz>]

Yep sorry Ben, can't agree. Slightly twisted logic on your part.

Bronwen Evans is an entrepreneur (agreed)
Being an entreprenuer is a good thing (agreed)
Therefore, Browen Evans is a good thing (also agreed)

However, you seem to follow on that

Browyn Evans is launching Beauty Direct Online (fact)
Therefore, BDO is a good thing (doesn't follow)

In a previous post way back the importance of surety of supply, not only
here but in the markets for expansion (needed to support the grand revenue
claims) was stressed.

These have failed to materialise, we now get a better feel for the facts
about the company's 'prestigious' supply alliances (lacking many important
players and seemingly domestic only).  Frankly not a great debut, and no
credit really to DFM.

Gordon

-----Original Message-----
From: owner-sharechat@sharechat.co.nz
[mailto:owner-sharechat@sharechat.co.nz]On Behalf Of Oliver Shapleski
Sent: Friday, 31 March 2000 17:14
To: sharechat@sharechat.co.nz
Subject: Re: [sharechat] BDO - Congratulations???


Spot on Mike.  I felt that the investment statement even suggested that the
suppliers were queuing up!
In the main however, I'd like to comment on this idea of supporting kiwi
entrepreneurs.  IMHO, an entrepreneur is not necessarily someone who does
something currently not in NZ.  There has to be more than that.
Entrepreneurship to me seems to suggest a process of adding value.  It
involves the entrepreneur getting into an area where he or she can add
something not already there.  Where is the added-value with BDO?

ITC - that's a value-adding business if ever I saw one.  From memory those
two words are plastered thru-out its website, but they also walk as well as
talk.  Anyone who used Virtual Spectator and follows the development of that
product can see new value at every stage.

So why is BDO different from Amazon.com?  Amazon is self-evidently a
value-adding business.  It even loses more money than BDO but the share
value climbs up and up.  Why?  Amazon's CEO (I should know his name but I've
forgotten) IS an entrepreneur.  He didn't just say "we'll sell books on-line
around the world".  His vision was of an Amazon that could sell EVERY book
around the world - hence the huge losses - the inventory required to achieve
that vision is immense.  The vision focuses not just on on-line reselling of
a limited number of products, but of the construction of an immense
distribution network - a real empire - that can meet ANYONE's book needs
quickly and at a low price.  Unless Bronwen Evans was to do this, frankly
BDO might as well be a secondary school student's economics project (it
reminds me of something we used to do with the Young Enterprise Scheme run
at schools...!)

Keep the change.


> Ben,
>
> I agree with your sentiments entirely. But a company setting itself up to
> sell cosmetics, listing on the sharemarket and in the process soliciting
> investors funds has surely an obligation to first of all clarify it's line
> of supply. To find out one day after listing that there will be
> difficulties with major brands is failing the investors.



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