Forum Archive Index - March 2000
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[sharechat] Beauty Direct
It must be remembered that internet usage, and especially internet shopping
is still in its infancy in NZ. I am presently living in San Francisco, where
everything is purchased over the internet - groceries, electrical, alcohol,
books, etc, etc etc.......ways of doing business are changing, there is a
whole new economy out there....maybe this is one reason the NZ economy, and
NZSE is falling behind??? (Comparison between Dow and NASDAQ springs to
mind)
BD has a niche market at the moment, with large potential markets. If they
differentiate through price, have giveaway offers, and loyalty clubs they
will do well. As for the emotional side of shopping for fragrances, I
disagree...Every woman knows exactly what they want, and what each product
does.....If they have the option of getting it cheaper and more
conveniently, they will go for it.
I havent looked at the forecasts, so will not comment.
These are my thoughts, I may be wrong, but I do not think this should be
written off just yet.
Regards,
Callum
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