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[sharechat] Beauty Direct


From: "callum gordon" <callum_g@hotmail.com>
Date: Mon, 13 Mar 2000 09:20:56 PST


It must be remembered that internet usage, and especially internet shopping 
is still in its infancy in NZ. I am presently living in San Francisco, where 
everything is purchased over the internet - groceries, electrical, alcohol, 
books, etc, etc etc.......ways of doing business are changing, there is a 
whole new economy out there....maybe this is one reason the NZ economy, and 
NZSE is falling behind??? (Comparison between Dow and NASDAQ springs to 
mind)
BD has a niche market at the moment, with large potential markets. If they 
differentiate through price, have giveaway offers, and loyalty clubs they 
will do well. As for the emotional side of shopping for fragrances, I 
disagree...Every woman knows exactly what they want, and what each product 
does.....If they have the option of getting it cheaper and more 
conveniently, they will go for it.
I havent looked at the forecasts, so will not comment.

These are my thoughts, I may be wrong, but I do not think this should be 
written off just yet.

Regards,

Callum
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